Privacy Policy

Synaps (Pty) Ltd ("Synaps," "we," "us," or "our") is a digital marketing agency providing web development, SEO, copywriting, content creation, social media management, media buying, email marketing, and branding services.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, engage us as a client, or otherwise interact with our business. This policy is aligned with the Protection of Personal Information Act, 2013 (POPIA).

By using our website or engaging our services, you consent to the practices described in this policy.

2.1 Contact Information — Name, email address, phone number, and business name, when you contact us, request a quote, or sign up for our services.

2.2 Business Information — Details you provide about your business as part of onboarding or service delivery, including brand assets, marketing goals, and access credentials required to perform contracted services (e.g. website, social media, or advertising accounts).

2.3 Billing and Payment Information — Billing details necessary to invoice and process payments for services rendered. Payment card and banking details are processed directly by our third-party payment gateway and are not stored on our own systems.

2.4 Website Usage Data — Automatically collected data such as IP address, browser type, device information, pages visited, and time spent on our site, gathered through cookies and analytics tools.

2.5 Marketing Communication Data — Information provided when subscribing to our mailing list or engaging with marketing communications.

Directly from you, via contact forms, email, phone, or in-person/virtual meetings.

Automatically, through cookies and tracking technologies on our website.

Through third-party service providers we use to operate our business (see Section 5).

We use personal information to:

• Respond to enquiries and provide quotes

• Deliver contracted marketing services (web development, SEO, content, ads, email marketing, etc.)

• Process payments and maintain accurate billing records

• Send marketing communications, where you have opted in

• Improve our website and services through analytics

• Run and measure advertising campaigns on your behalf or on our own behalf

• Comply with legal and regulatory obligations

We use the following third-party platforms, which may process personal information on our behalf:

• Mailerlite — email marketing and communication with subscribers and clients

• Google and Meta advertising pixels — website analytics and ad performance tracking

• Payment gateway — processing of client payments (provider to be confirmed; this policy will be updated accordingly once finalised)

These providers have their own privacy policies governing how they handle data, and we encourage you to review them. We only share the minimum information necessary for these providers to perform their function.

Our website uses cookies and similar tracking technologies to analyse traffic, understand visitor behaviour, and improve our marketing effectiveness. You can control or disable cookies through your browser settings, though this may affect website functionality.

We do not sell personal information. We may share information:

• With the third-party service providers listed in Section 5, strictly for the purposes described

• Where required by law, regulation, or valid legal process

• With your consent, or at your direction

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, alteration, or disclosure. While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, including ongoing client service delivery, billing records, and legal or regulatory requirements. Once no longer required, information is securely deleted or anonymised.

Under POPIA, you have the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or outdated information

• Request deletion of your personal information, subject to legal or contractual obligations

• Object to the processing of your personal information for direct marketing purposes

• Withdraw consent at any time, where processing is based on consent

• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us using the details in Section 12.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The updated version will be posted on our website with a revised "Last updated" date.

If you have questions about this Privacy Policy or how we handle your personal information, contact us at info@synaps-marketing.co.za.